Freda’s Skin Studio talks wellness, entrepreneurship, and the local economy in Waynesboro
Barely minutes into a conversation about entrepreneurship, Freda Jackson’s passion for people-centered economics shines through. “I wanted to go into business as an entrepreneur because corporate America was looking out for the dollar, not for the customer.”
Freda’s Skin Studio provides many of the services you might expect from a business specializing in beauty and esthetics: customizable facials, massage, waxing, lash extensions, brow tinting, makeup artistry, and skincare. But for those who see an emphasis on the covering rather than the healing of imperfections, Freda stands as a firm and inspiring contradiction. Examples abound:
- Knowing that their pre-teen and teenage daughters are beginning to be interested in makeup, mothers bring their children to Freda’s Skin Studio for education on keeping their skin more healthy than hidden. Freda has designed a makeup line named after her daughter, including only ingredients she has personally vetted, to stand by the health of young skin.
- Many of Freda’s clients have careers that expose them to industrial chemicals or workplace stress. Freda works with them individually to become aware of their stressors and to learn how to avoid irritants to their skin.
- Others come in “as if they have 10 bricks on their shoulders.” Freda notes that “what we keep bottled inside shows on our skin over time,” sometimes appearing as rosacea, rashes, or acne. For Freda, treating skin by necessity means focusing overall on wellness.
Freda’s passion for wellness extends through her background in nursing and her time at the Steiner Institute of Esthetics. There, skin care and health became her vision. Soon, she was conducting late-night research and pushing for beauty and radiance built on holistic health – a zeal she carries forward in her business.
“Stress level today is probably the worst I’ve ever seen,” says Freda. “Self-care and self-love are the two biggest things I speak to clients about.” Finding space for relaxation and celebrating the good things in the lives of her clients are a huge part of the services she provides.
Freda’s Skin Studio opened in downtown Waynesboro two years ago, after she left a beauty studio in Charlottesville, which she found too focused on quantity over quality. “My industry mentor said I was crazy to leave Charlottesville for a small downtown. But it’s not just about the numbers. We adapt our services to fit every client’s budget.” She is originally from Nelson County, so she adds that “Waynesboro was the perfect split.”
Since coming to Waynesboro, she found and helped build a strong network of local businesses. She’s part of am emerging wedding industry in Waynesboro that includes businesses like White Dress by Greta Kay and The Faded Poppy. Birdseed Yoga is also nearby for healing and relaxation. Long term, Freda’s goal is not just to grow her business but to grow a wellness center comprised of independent, client-focused entrepreneurs. She has already begun through partnerships like the one she has with Jennifer Kupiec of Waynesboro Massage, who provides massage services in the same location as Freda Skin Studio.
Her approach is working. As more clients share their appreciation of her services by word of mouth, she now has new clients coming from Roanoke, Lexington, and Lynchburg, becoming a destination in her own right.
The Rewards of Entrepreneurship
For Freda, one of the benefits of entrepreneurship has been the freedom to pursue investments in her business that most benefit her clients. She has purchased an advanced skin scanner, for example, to analyze individual skin conditions and to customize treatments for the needs of eac, unique client. Pursuing and ultimately achieving results for clients who have struggled with chronic issues for years is clearly part of what pushes Freda forward. Continuing education, customized product lines, and ongoing health research comprise typical parts of her daily business.
Speaking of her location downtown, she adds “Everyone down here is in it because they love what they do. It’s really nice to be part of that community.”
Advice for Fellow Start-Ups and Small Business Owners
Given Freda’s own history and commitment to clients and compassion, perhaps her advice to fellow entrepreneurs will come as no surprise: “Whatever business you are trying to open, make sure you have a passion for it. Make sure the passion will get you through the slow periods, that it will keep you going. No one should open a business just for the money. It should be for something you truly believe in.”
To Learn More
You can visit Freda’s Skin Studio online at www.fredaskinstudio.com. To meet many of the other entrepreneurs who are joining with Freda to grow Waynesboro’s local and downtown economy, check out our local entrepreneur stories collection at GrowWaynesboro.com